How to transform your confidence so that you can finally trust yourself AND your horse

Revealed on this page:

  • The truth about confidence: why riders are focusing on the wrong thing…

  • The big questions: the key things you need to ask yourself

  • The way forward: how to transform how you feel about riding

Click here for a sneak peek!

If you’ve struggled with nerves, worries, anxiety or fear when riding, if you’ve had a fall or had a break from riding, if you’re really hard on yourself and your mind is full of negative thought patterns and you relentlessly beat yourself up for not being good enough or for letting your horse down… 

If you’ve tried all the usual things and you still haven’t got past your lack of confidence, then you’re about to learn about how you can transform how you feel about riding… for good!

Learn applied mindset and confidence techniques that are working, right now...

... And the best way to do that is show you the principles and strategies that work for riders just like you, in the real world. I share exactly how to do this in my Crack the Confidence Code Membership programme. 

It combines the very best in rider psychology, mindset and confidence training strategies and techniques. It is your comprehensive guide to creating a new, positive, strong and sustainable mindset and confidence around your riding, so that you can finally do what you love with your horse.

The membership is jam-packed with everything you need to overcome your mindset blocks and take back control of how you think, feel and act.

Plus, you’ll join an amazing, supportive community of riders who are all making progress toward their equestrian goals and dreams.

Members of Crack the Confidence Code:

  • Effectively manage your mindset and emotions, so you can thrive through the inevitable ups and downs of owning horses

  • Re-programme those limiting beliefs, negative thoughts and unhelpful emotions, which keep you stuck in a never ending cycle of anxiety and fear

  • Learn practical strategies to stop beating yourself up, overcome perfectionism and be kinder to yourself

  • Rebuild your confidence after a fall or a bad experience, so that you can bounce back even stronger

  • Find support, guidance and cheer-leading in the most fabulous community, where you can ask your questions and get help with your specific situation

  • Get excited about riding, looking forward to each and every experience, so that you can build a bank of amazing memories with your horse

About me...

Alison Buttery

I work with riders who have lost their confidence and who are experiencing nerves, anxiety and fear when riding their horses. I have spent over 25 years as a rider, from racehorses to competing in show-jumping, eventing and dressage. I’m also a British Horse Society Accredited Professional Coach (Senior Coach), and also a multi-certified Rider Mindset & Confidence Coach. I know I can help you because I’ve been where you are... soo many times! This means that I know how to rebuild (physically and mentally), and how to come back stronger and more confident. I’m obsessed with helping riders, just like you, go from feeling fearful and scared to becoming calm and confident, so that you can feel that excitement and joy about riding again. I want to share with you some of my most effective techniques and strategies, so that you can apply them to your specific situation, and you can begin your journey to becoming a more confident rider.

When you join Crack the Confidence Code Membership, you'll get immediate access to:

  • Crack the Confidence Code Programme

    Build solid foundations with the Crack the Confidence Code programme. This 12 module, self-study course, packed with videos and printable PDF workbooks, will help you manage your mindset and transform your confidence and how you feel about riding

  • Quick Wins

    Get quick wins with short, sharp, 'Monday Live' weekly coaching sessions, where I share simple and effective strategies to help you find solutions to your challenges (plus member’s get access to the whole back catalogue too!).

  • Training Library

    Select from a wide range of targeted resources from the ever-growing library of training available to members, from the ‘Happy Hacking Masterclass’ to the ‘Stretch your Comfort Zone Challenge’

  • Community

    Learn from the shared experiences, challenges and successes of other members in the private Facebook group; a safe place to ask your questions, record your progress and get accountability where you need it.

7-day Guarantee

There’s no minimum term; absolutely LOVE the Crack the Confidence Code Membership... or you can cancel any time. Once you have joined, you can jump straight into the resources, however if it doesn’t fit your needs for any reason, you can get a full refund if you cancel within 7 days of enrolling.

Here’s how Crack the Confidence Code Membership is different:

  • Real world experience; everything in the membership can and has been successfully applied in real life by our members… and me!

  • Experience from ‘doing’. Get access to over 25 years of my riding and coaching experience, where I continue to develop my knowledge and understanding of mindset and confidence, so that I can share with you exactly what works (and what doesn’t!)

  • Peer support. Night and day, members of Crack the Confidence Code are there to answer questions, share their ideas and cheer each other on

  • Learn everything you need. I teach you all the psychological tools, techniques and strategies that you’ll need to overcome your mindset challenges, just like I do for my 1-1 clients

  • No faff. What I share are step-by-step processes and frameworks which will help you take action and see positive progress. This is about helping you implement the exact steps you need to take to build your riding confidence.

  • No magic wand. You are in control of you. My members use the resources, tailor them to their specific needs, then commit to taking imperfect action so that they can become a happy, confident rider… and you can too

All Access Pass

At just £29.99 per month (for the first 30 members, then the price will be £39.99 per month), membership is a tiny fraction of the cost of the years that it could take you to figure this stuff out alone and certainly nothing compared to working 1-1 with a Coach. Even though it's just 99p per day (and you can't even get a decent cup of coffee for £0.99 these days!), if for any reason you didn't like being a member, you can cancel your membership at any time. I’m building the world's most incredible community of riders who are learning to manage their mindset and transform their confidence, and we only want people with us who love it. That's why there is no minimum membership period or anything like that. Join and stay for as long as you like!

But don’t take my word for it, here’s what members say…

“This course is exactly what I needed to make positive changes to my mindset, not just in my riding but in my life in general. It made me realise that I was holding myself back and that actually I can achieve anything I want if I put in the time and effort. This course has given me the direction and tools to be a more calm, confident and positive rider.”


“Just a little update to say we’ve been having a great time out and about. I’ve cantered on a hack a few times now! We’ve also been working on our groundwork and our partnership. My daughter has done cross country too, which was amazing. My mindset has definitely shifted. I feel like I can handle things now, and fear isn’t holding me back. I’m still working on it, but now I have the techniques to help me. Thanks for the great resources - I’m going to keep going back to them as I know I’ll need to regularly keep on top of it. ”


“This course is extremely comprehensive and of great value in understanding how the mind works and providing tools and techniques to help develop the positive mindset essential for confident riding. It is a joy to progress through the modules learning different aspects of self development and the value of reflection and searching for the positives and learning points to build a strong foundation and a path forward. ”


“I'm so glad I found this course ! When I started, I could not understand why I had suddenly lost my confidence as a rider and I was concerned that I was not the right person to bring on my young horse. The course format is perfectly suited to self-directed study and the gentle humour and compassion Alison displays in the training videos perfectly complement the workbooks for each module. I have learned a lot about myself through the programme. It has helped me to work through the underlying cause of my riding problem and to stop being quite so hard on myself. I have been able to acknowledge the impact that grieving for a treasured equine companion of many years had on my ability to connect with a new horse, and the impact this had on my ability to work with her in a positive way. This, in turn has allowed me to open my heart and mind to my young horse and for us to move forward with restored confidence. Our bond and confidence in each other is growing by the day. Thank you, Alison.”


“This course has helped me build my confidence with my riding and in my every day life. I am now more likely to give something ago and see it as a learning opportunity instead of not trying incase I failed.”


Frequently Asked Questions

  • How do I access the membership?

    Once you join, you'll receive an email with your username and password. You can access the membership resources at any time, by logging in via

  • What level of rider is the membership for?

    Crack the Confidence Code Membership is for any rider, at any level, from anywhere around the world. Think of it as the equivalent of riding lessons… but for your mind! You’ll be able to tailor the information and techniques to your own situation, so everyone is very welcome.

  • Once I've joined, where do I start?

    I always advise new members to start with the core principles in the Crack the Confidence Code rider confidence course. You'll learn the fundamentals of how to manage your mindset, transform your confidence and become more resilient and positive in your world. Of course, you'll want to join the members-only Facebook community too, where you can find support, guidance and inspiration, to help you stay on track.

  • What different techniques will I learn?

    You'll learn the very best techniques in sports and rider psychology, alongside Neuro-linguistic programming (NLP), Hypnotherapy, and a wide range of personal development exercises. This means that you get access to some of the most effective and impactful strategies, tailor them to your specific needs, and build your confidence, so that you can get back to doing what you love with your horse!

  • What if I change my mind?

    You can get a full refund if you choose to cancel within 7 days of signing up. After this period, you can cancel your membership at any time; there's NO minimum contract. However, please note that once the 7-day guarantee has expired, no further refunds will be provided.

  • What if I get stuck, and I don't know how to do something?

    You can always ask me in the members-only FB group, and I will help you make progress... and I know that some of my other members will offer their guidance and support too! It's part of what makes our community so brilliant!

  • I'm not sure I'll have time to work through all the resources!

    The good news is that you don’t have to! Yes there are some amazing resources available to members, but you are certainly NOT expected to do all of them all at once (unless you’d like to obviously!). The key thing to remember is the changes that YOU would like to make, the challenges that YOU want to overcome, and focus on the resources that will help you to do exactly that. My advice is always to work through the core Crack the Confidence Code course FIRST, then pick and choose from the other resources to help you become the calm, confident & positive rider you’d love to be. There are no ‘assessments’, no deadlines, no pressure to work at a certain speed; all the resources are available via the member’s area on the website for you to access in your own time. This means that you can progress at your own pace, when it is most convenient for you.